Hi, I'm Nancy!

Focused on designing clear, intuitive experiences grounded in real user insight.

Currently a student @CORNELLUNIVERSITY

A Google Maps Extension for Real-Time Safety Awareness

UX Research, Insight Synthesis & Product Strategy

  • Designed and implemented a Rapid Ethnographic Design Study and a Cultural Probe Study with college women living alone to understand their experiences

  • Conducted User research and analyzed findings by extracting actionable insights for the subsequent design phase

  • Prototyped a safety-focused google maps extension, aiming to provide detailed safety information on off-campus houses and user-contributed data, while empowering users and transforming community safety

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Share Location

Report to Police

Report Danger

Danger Notification

Safety House

Danger Area

Specification

WALK GUARD

Google Map

Safety Feature

Secured Credit Card Experience Research & Discourse Analysis for TD Bank

UX Research, Insight Synthesis & Product Strategy

  • Conducted large-scale qualitative discourse analysis of Reddit threads discussing secured credit cards across major U.S. banks

  • Identified key emotional drivers, trust signals, pain points, and patterns in credit-building behaviors

  • Synthesized findings into opportunities for clearer progress tracking, guided onboarding, and proactive support

  • Presented recommendations to product leadership to inform secured card experience improvements and future design direction

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A student Carpool App Designed for Convenience and Sustainability

UX Research, Product Strategy & Experience Design

  • Conducted mixed-methods research with Cornell students to understand cost, accessibility, and sustainability trade-offs in daily travel

  • Synthesized findings into personas and journey maps to define core use cases

  • Developed a points-based rewards system tied to local businesses to encourage repeated sustainable travel

  • Built high-fidelity Figma prototypes focused on clarity, transparency, and ease of decision-making

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Selected Works

like what you see? let's connect!

nk549@cornell.edu

347-701-6877